CASA MILAN
AC Milan

Headquarters

2014

In everyday language we tend to call soccer a game, more than a sport. Of course it is a recognized, regulated sport, but it has spread all over the globe because of its playful aspects. I’ve always thought of it as a sweeping metaphor of human evolution. In soccer we limit ourselves to the use of the least sensitive part of our bodies to tame that symbol of perfection that is the sphere, a tiny scale model of our planet.

The power of the lower limbs is gauged, the feet are taught to caress that sphere. And the crux of the game is not to hang onto the ball, but to speed its circulation, avoiding solos, contributing to a collective symphony. So soccer is not just action, but the true propagation of a message. The vector of the message is man, and it is precisely his figure that stands at the center of the edifice. A new humanism, in motion. As in the buildings of the past where the figures of saints or powerful men suggested the profile of the structure, here athletes in motion stand out against the inclined facade.Frozen moments of an uphill race towards the goal. A ball kicked up to the sky that brings with it all the energy and force of the gesture, an impact that is immediately transformed into proliferation.

The message conveyed is that soccer represents a sporting discipline, but at the same time it is also an educational tool, a symbol of togetherness and growth. To underline the force of the message, the facade decorated with concentric bands of red and black propagates a positive shock wave that will ideally invade the whole city.

Fabio Novembre

 

 

All the contents © 1994-2011
Studio Fabio Novembre - Credits