CLOS JEAN ALESI | 2023
Jean Alesi, the well-known Formula 1 driver, chose Fabio Novembre and his studio to create the new graphic identity for the Clos Jean Alesi winery. Just 150 kilometers from the track where it all began, Jean Alesi has been overseeing his wine for twelve years in the heart of the Côtes du Rhône.
The concept behind the project refers to the skyline of the countryside surrounding the production area, particularly representing the silhouette of the chapel facade in the vineyard, topped by a wrought-iron rooster that stands out on the roof. This element is a recurring feature in the brand’s coordinated image and is present on the Clos Jean Alesi wine bottle as a symbolic representation of the vineyard. The label aims to celebrate the connection between the brand and the land, bringing the colors of the Côtes du Rhône not only into the wine’s flavors but also into its new visual identity.