MAXIMUM PRIDE
Pepsi

installation

2016

With this new collaboration, Pepsi and Fabio Novembre play with the theme of Emojis and combine these icons’ whimsical expressiveness with the classic design of Nemo chairs. The unexpected result, celebrating the mood of the event and Pepsi’s new global campaign and visual vocabulary, conveys all the positivity of the American brand reinterpreted with irony and Italian style.

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