BISAZZA
Berlin
store
2003
En attendant Godot” by Samuel Beckett was the inspiration source for the setting of the Bisazza showroom based in Berlin. I have always considered Berlin as a stand-by place where something is nearly to happen but delay in showing, absolutely the historical capital of suspense. Berlin as a metaphor of a society characterized by a deep prophetical matrix, in a constant waiting of Godot, the mysterious problem solver of those we don’t want to be responsible for. According to this interpretation also the mirroring metal mask and the two big eyes in mosaic represent an invitation to the visitor for avoiding any kind of responsibility. The huge mask reflects the image of the viewer in order to stimulate the identification with the alleged divinity and for the same reason, it has no eyes for being worn looking at the world through its eyes. The iconographic choice of the eyes for the shop window makes sense only referred to the my parallelism between being a man and being David Bowie. In order words I believe that David Bowie represents the perfect sum of all the characteristics belonging to a man waiting no Godot at all. His eyes of different colors are the symbol of a meltin’ pot society and his underground attitude, together with a total mainstream communication skill, represents the perfect example of creative success. “The man who fall on the earth” is able to stay in balance with his foot in the mud and his head on the stars.
