Rinascente showcases
AC Milan

showcase

2016

From May 24 to May 30 2016, the two central glass showcases at La Rinascente were personalised with the Rossoneri colours and on the first floor a special display for the 2016/17 jersey.

The jersey takes inspiration from the definition outlined by club founder Herbert Kilpin: “We’re going to be a team of devils. Our colours will be red, like the fire, and black, like the fear our opponents will feel.”  The design was developed from this initial vision highlighting a special dripping graphic where the bright red colour fades into black.

La Rinascente received the prestigious title of Best Department Store in the World 2016 at the GDSS’ Official Dinner & Awards Ceremony

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