SALONE DEL GUSTO 2014
Lavazza

stand

2014

The concept of the stand immerses the visitors in a world of aromas and images, drawing attention to the ritual and social aspects of the coffee break, which represents the prototype of the contemporary social network. It anticipates the concepts of sociability and aroma, which will be explored in a greater depth with ‘The Smoking Cup’ installation during EXPO 2015, at which Lavazza will be the official coffee of Padiglione Italia.

Besides, the stand also presents the pictures of “The Earth defenders”, the new 2015 Lavazza’s calendar, shot by Steve McCurry.

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