TARDINI
New York

store

2000

If the world were a belly its button would be New York. If New York had a belly, its skin would be of crocodile: the only animal immune from genetical mutation whose belly represents a unique fetish for the human beings since ever. Tardini is a shop of crocodile accessories based in New York, halfway between a temple dedicated to the crocodile god and a pop communication manifesto; from the outside the predominant sensation is that of getting sucked into the belly of a huge alligator whose skin covers roof and walls linking them with a loop that hides the offices, the cash desks and the toilets.
Man eats and wears other animals proclaiming his leadership on earth; but a new ecosystem based on balance needs respects and consciousness able to bring towards an evolute consumerism, a new illuminism concerning man and his relationship with what surrounds him. It’s no longer the age of overwhelming, it’s time for living together. Thanks God crocodile for your reminder.

All the contents © 1994-2011
Studio Fabio Novembre - Credits