MediaMarkt Tech Village in Rome

MediaWorld Tech Village | 2022

The Mediaworld Tech Village opened in Rome, a veritable temple of technology conceived by Mediaworld and designed by architect Fabio Novembre and his studio. The new Tech Village is located inside the Galleria commerciale Porta di Roma.
It is an “experience center” of over 6500 square meters aimed at innovation with 140 experienced employees and consultants, ready to welcome and guide visitors and customers.
The architectural concept of the Tech Village is inspired by that of the typical Italian square, defined on the perimeter by the external arcades where the 18 technological “botteghe” are housed, forges of technological know-how. Here you will find the sections dedicated to each area of electronics managed by the major brands partners of Mediaworld. The front of the mall gallery has a strong communicative impact and summarizes the theme of digitalization through the use of a pixel-effect coating in the colors of the brand with gradient towards the entrance.
Inside, the central area is animated by the “mercato”, while in the heart of the square pulsate with vitality events and entertainment experience areas. The perimeter gallery of the technological “shops” is instead dominated by a ledwall that runs along the perimeter to 360 degrees as in a large arena of technology characterized by communication and design.