Milano Creative City

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Municipality of Milan – 2010 | In the novel Elective Affinities, Goethe was already talking about the red thread in the sense of conductor thread, expression adopted afterwards also by Freud to define the unconscious. The red cross on a white field, which from the beginning of the XI century is the symbol of the City of Milan, was born from the intention to merge the red of the nobility with the white of the people. But the titles of contemporary Milan are linked to creativity and acquired with merit, not with right.
The Milan red becomes the color of the creative nobility and is worn with naturalness by the masterpieces with which we want to tell the story of our city.
A dynamic history in which the idea of movement of Boccioni chases a human figure dressed by Prada. Their horizon is a spatial concept of Fontana, the needle eye sight through which to see an historical dinner imagined by Leonardo da Vinci, to which to feel invited waiting for Milano 2015.

Unique Forms of Continuity in Space, Umberto Boccioni, 1913.
Sporty outfit, Miuccia Prada, 2010.
Spatial Concept, Expectations , Lucio Fontana, 1958.
The last supper, Leonardo da Vinci, 1498.