Motorsport Network Tower
Motorsport Network, the largest Media Company in the world of engines, has chosen Novembre Studio and Fabio Novembre to design the interiors of its new Headquarter in Miami and best express the DNA of the group.
Over the years, Motorsport Network has integrated several aspects related to the world of engines, from information to digital content, from live events to e-sports, reaching and connecting millions of people who share the same passion.
The largest digital content company dedicated to motorsport has identified the Little Haiti area in Miami as the ideal location for its new tower, in line with the new development trend in Miami that is changing the city’s skyline.
The 14 floors of the tower will house, in addition to the offices of all sectors of the group, several areas dedicated to e-sports, exhibition spaces, a large food court and a prestigious collection of cars protagonists of the space.
The idea behind the project is the synergy between sinuosity and dynamism that characterizes the movements in the world of cars. Power and speed embody the forms of these new spaces, designed to express the same energy as a supercar.
The double-height atrium enhances the cars on display, allowing the view also from the first floor, where the lounge areas and the custom bar are located. The dynamic force continues within the food court, where warmer materials such as wood and pigmented concrete have been used. The rooftop frames Miami’s skyline in a flexible space thanks to high-profile furnishings that form a continuous lounge area.
The new Headquarters, born from the synergy between Novembre Studio and Motorsport Network, will be inaugurated in 2023.