New Brand Logo PerDormire

PerDormire | 2020

Sleeping is not only a simple contrast to being awake but it is also an active phase in our life and it is important to dedicate attention, care and last but not least, love. This was the starting point to design the new company logo. A light and sinuous logo, that at the same time, manages to maintain the pop soul of the company.

“Sleeping is not a linear path but is composed of a series of cycles that follow each other and so our logo finds in the circle, a matrix that touches all the elements including the heart”. And the heart, rotated in this way, recalls the position of the rest. It invites each of us to do the same, to regenerate our energies and return to love even stronger.