From May 24 to May 30 2016, the two central glass showcases at La Rinascente were personalised with the Rossoneri colours and on the first floor a special display for the 2016/17 jersey.
The jersey takes inspiration from the definition outlined by club founder Herbert Kilpin: “We’re going to be a team of devils. Our colours will be red, like the fire, and black, like the fear our opponents will feel.” The design was developed from this initial vision highlighting a special dripping graphic where the bright red colour fades into black.
La Rinascente received the prestigious title of Best Department Store in the World 2016 at the GDSS’ Official Dinner & Awards Ceremony