Lamborghini – Linea URUS

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Automobili Lamborghini S.p.A. | 2017

The Studio was involved in the customization project of the new production sites of the new Urus SUV, the first Super Sport Vehicle in the world. The installations celebrate the unmistakable geometries of Lamborghini accompanying those who will visit the company along the whole way. The entrance façade in particular, through a chromatic contrast with dynamic lines, expresses the sporty DNA of the new car, also underlined in the logo and throughout the communication campaign.