In 1956 Renato Bisazza founded a company at Alte to produce mosaic tiles. Its name – Vetricolor – was also the name of the first mass-produced product from that period: tiles made of glass paste, an icon for the company that was to become Bisazza SpA in 1989. The studio’s art direction work for the Veneto-based brand from 2000 to 2003 enabled mosaics to enter new spaces: stores, cafes, restaurants and hotels.
Trade fairs were seen as an opportunity to create daringly designed and very conceptual stands and installations, while the showrooms in major world capitals became works of architecture in their own right, without a clear leitmotif other than the desire to use mosaics as a way of generating theatrical impact, isolating customers from the surrounding reality, or immersing them in its deepest folds: thus the space in Berlin is a reminder of the period in which David Bowie made his albums in the German capital; that of Milan whisks us off to Capri in the splendid setting of Villa Malaparte; and that of New York features the neoclassical symmetry of Palladio.