FCA | 2009/2015
“Per fare un albero” is an initiative born from an idea by the Municipality of Milan in collaboration with Fiat Automobilities. The installation consisted of twenty fiberglass structures in the shape of Fiat 500C, made by us on a 1: 1 scale and containing trees of different shapes and sizes.
The project represents Fiat’s commitment in the field of environmental protection and sustainable mobility. A concrete commitment that constitutes a fundamental guideline for the Fiat brand for the creation and constant improvement of its products.
The trees and cars, which increasingly compete for our urban landscape, have merged into a single object to become the symbol of a new way of living our time. A city space where design, productivity and entrepreneurial commitment team up to guarantee a service to everyone.
The original creations of “Per fare un albero” then found space in other places in the city, to keep it alive throughout the months of the year.