FCA | 2009/2015
To make a tree… the very slow explosion of a seed is necessary.
While this is an inevitably slow process, we, on the contrary, are able to make things happen really quickly.
And we did, with the Municipality of Milan and with Fiat, by inventing a small solution to this city’s need for greenery that would make people think and smile. I believe that trees are our real guardian angels, not supernatural beings with wings, but dependable, lifelong companions producing oxygen.
Spending almost more of our time in motorcars rather than at home is a result of our restless mobility. Trees and motorcars, which increasingly compete with each other for space in our urban landscape, have merged into one single object to become the symbol of a new lifestyle.
Milan and Fiat 500 once again demonstrate their commitment to making our city more liveable.