WP Lavori in corso | 2020
The project of the chain of new stores “WP Lavori in Corso” was born from the idea of creating an environment able to welcome the different brands of the group and enhance their value. The concept behind the definition of WP spaces is the identification of a common thread between the different brand philosophies. The shops are characterized by a subtle play of references: from outdoor sports to catwalks to the theme of dressing and outdoor culture, from tartan that returns in different variations to the natural, wooden surfaces or completely green. In a society that is going faster and paying less and less attention to its surroundings, a great job has been done in defining the external image of the Store: a brilliant full-height tartan, with a strong impact in any urban context.